Amplifying Ukrainian voices through community-based volunteering—the Ukrainian PR Army experience

11:00-12:30 Beer Theatre Pravda (4 floor)
  • Creation and transformation:
    How PR Army evolved from a spontaneous, informal group of like-minded individuals to a coordinated and streamlined organization with the shared goal of communicating worldwide the truth about Russia’s genocidal war against Ukraine.
  • Technology countering propaganda:
    Tools for PR automation — email outreach, media monitoring and narratives analysis).
  • Victories on the information front:
    Saving lives through story placement with news organizations such The Wall Street Journal, Insider, CNBC, BBC.
Julia Petryk
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