Julia Petryk is Head of PR at MacPaw, the reputable software development company from Ukraine with over 30mln users worldwide (CleanMyMac, Setapp, ClearVPN, etc). Julia has 15+ years’ experience in digital marketing and digital PR. She is a PR Daily Award Winner and a lecturer. Julia helps local Ukrainian tech startups get global coverage serving as the mentor and the author of her training courses Global PR, Product PR. Julia is a co-founder of the PR Army, a non-profit organisation in Ukraine to fight to make Ukrainian voices more vocal. PR Army was created within the first hours of the full-scale Russian invasion and has been successfully communicating with international media ever since.