Liubov Danylina is an experienced leader with over twelve years in sales, distribution, and project management, specializing in the fintech and IT sectors. As Payoneer’s Country Manager for Ukraine since 2022, she has been instrumental in driving the company’s growth and supporting Ukrainian SMBs in their quest to reach global markets.

Her career spans significant roles at Metinvest and Omnic Consulting Group, where she honed her expertise in business development while managing high-performance teams. At Payoneer, she ascended to a leadership role, recognized for her ability to align her team’s potential with wider company goals, and demonstrating an adeptness at fostering a people-focused management style.

A frequent speaker at industry events like IT Arena and Forbes Conferences, Liubov is passionate about empowering entrepreneurs with digital tools and cross-border payment solutions that redefine how businesses operate in a digitally-connected world. Her discussions often explore the transformative potential of fintech innovations, covering areas such as AI, cybersecurity, and the green transition in global commerce.