Olga Zakatnova

Country: Ukraine

Position: Business Analyst

Organization: Uklon

User Experience mindset: build an outstanding experience not just a product

Olga Zakatnova is Senior Business Analyst at Uklon. She has more than 6 years of experience in products development strategy and product management in different domains, including b2b products, CRM, e-commerce, real estate. In Uklon Olga has participated in the analysis, development and implementation of numerous new features and products. As she has Mathematical background, she stands for mix of user experience centered approach and data-driven approach in product development.

Speech Overview:

In this talk, we will share tech/uklon approach in building Products. Nowadays customers are no longer buying products they are buying experiences delivered via products or services. In Uklon we put User Experience on the top to deliver the best solutions for our customers. We will walk you through the end-to-end path – how we come up from raw ideas to million audience products, using this approach. How we use data and validate hypothesis with users to find the balance between our rider’s and driver’s needs.The core principles of the Uklon User Experience Mindset approach will be demonstrated in action


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