Country: United States of America
Position: Chief Product Officer
Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal processes and simple templates result in a nimble product team.
Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. Learn more at http://www.under10consulting.com
Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role?
In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.
· A better metaphor for a product manager
· Is the product manager a “mini-CEO”?
· A simple tool to profile product management activities
Many product professionals are unclear about what is (and isn’t) product management is. After all, product management spans many activities from business planning to market readiness.
Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess over problems instead of solutions.