Yuliya Sotska recently joined Come Back Alive as their Head of PR. She is a seasoned communications and media professional with over 15 years of experience in television, PR, and brand development. She began her career as an interview producer for CTV News Channel, eventually moving into a role as a field producer and news program editor for CTV. Yuliya also worked with CNN’s American Morning and ABC in New York City. In 2016, she returned to Ukraine, where she became Editor-in-Chief of Ukraine Today, overseeing 24/7 English-language news content for a global audience. She later became the Deputy News Director for TSN at 1+1 Media, where she led the international news division and directed live broadcasts of major national and global events.

Yuliya expanded her expertise in PR at Taimi, an app developed by a Ukrainian product company Appflame, where she led the global launch of the LGBTQ+ platform, securing widespread media coverage in leading publications. She later continued her career as Chief Brand and Communications Officer at Viseven, where she oversaw corporate branding, PR, and marketing efforts. Yuliya is also an accomplished speaker and event moderator, frequently participating in international conferences like Collision and Web Summit.