Product Track


As new technologies continue to disrupt traditional business models, the Product Track sessions provide invaluable insights on how to harness these innovations to create successful go-to-market strategies for new products. 

From market research to product development, pricing to marketing, the Product Track covers the entire product lifecycle, equipping attendees with practical knowledge and actionable strategies to thrive in the rapidly changing technology landscape.

About the track

The Product Track at IT Arena will provide ample networking opportunities for attendees to connect with like-minded professionals, exchange ideas, and forge valuable partnerships.

In addition to the engaging sessions, speakers of the Product Track will go deep into the world of defence tech: representatives of Ministry of Digital Transformation and other government institutions will discuss the prospects of defence tech products development in Ukraine, the role of technology in modern warfare and advantages it is giving on the battlefield.

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