Forget buzzwords — we’re going straight to the jugular. AI is no longer just a tool; it’s rewriting the rules of marketing, branding, and customer engagement. Can algorithms now do what once required armies of CMOs and creative directors? Our speakers will challenge the hype, expose the blind spots, and show how AI is already making bold marketing decisions at scale. This won’t be a polite conversation — it’s a raw debate on whether the future CMO has a human face… or a neural net.

The future of work will be defined by AI, reshaping how organizations operate and how people contribute. This session will explore how leaders can harness AI to empower their workforce, cultivate new skills, and build resilient, forward-looking organizations ready for the opportunities and challenges of an AI-driven world.