Anna has 8 years of experience in EdTech and HRTech. As the former Head of Product and Partner at Projector, one of Ukraine’s leading education platforms, she scaled its online education business from zero to $2M ARR and launched the subscription-based Projector Library along with several other products. Today, she is building lezo.io, an AI-driven career platform that is redefining how people find jobs.
What if your product solves problems but still feels invisible? In this lecture, I’ll share how we went from building an AI-driven hiring platform to becoming Ukraine’s largest metaverse real estate developer — and why emotional connection turned out to be our true moat. Expect practical lessons on why pain points aren’t enough, how to design for “wow,” and how emotion can turn experiments into product–market fit.
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