Igor Blystiv is the Global Marketing & Innovation Director at Kormotech, the Director of the MSc in Marketing Management program at UCU Business School, and the Founder of the UA Marketing Club. He focuses on building global Ukrainian brands, empowering marketing professionals, and developing communities that foster business growth through effective marketing strategies.
Forget buzzwords β weβre going straight to the jugular. AI is no longer just a tool; itβs rewriting the rules of marketing, branding, and customer engagement. Can algorithms now do what once required armies of CMOs and creative directors? Our speakers will challenge the hype, expose the blind spots, and show how AI is already making bold marketing decisions at scale. This wonβt be a polite conversation β itβs a raw debate on whether the future CMO has a human faceβ¦ or a neural net.
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