
Olha Vintonik
Product Manager & Growth PM Consultant
Bio
Olha Vintonik is a product manager and growth consultant with over 12 years of experience spanning wellness, ride-sharing, mapping, e-commerce, fintech, and automotive. She specializes in user acquisition, onboarding funnels, and growth experimentation for consumer products.
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Product
The Activation Gap: Why Great Products Lose Users Before They Even Begin
Day 2
14:45 - 15:30
Synopsis
Conversion gets users through the door β but activation determines whether they stay. Even the best-designed products often stumble at this stage. This keynote reveals why users drop off before experiencing real value, highlighting common pitfalls and sharing strategies to close the activation gap β turning first impressions into lasting adoption.
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