Discover how a bold idea transformed an unexpected material into a luxury product and captured an international market in just one year. This session will unpack the strategies, challenges, and insights that helped a niche startup scale rapidly — offering practical lessons for founders seeking to turn unconventional resources into global opportunities.

As businesses expand into new markets, cultural awareness is no longer optional — it’s strategic. This meetup explores how embracing diversity, understanding local contexts, and avoiding tone-deaf missteps can unlock innovation, build trust, and accelerate global growth. Learn how leading companies turn cultural intelligence into a lasting competitive advantage.