In today’s hyper-competitive landscape of technologies, products, and startups, those who master communication on the right platforms and to the right audiences win. For Ukrainian companies and organizations, the challenge is even greater: they must grow and operate under the realities of war. Here, communication is not just a marketing tool but a factor of resilience – helping to build trust, retain clients, attract partners, and, in some cases, support military advancement on the information front.

This AMA (Ask Me Anything) session will dive into how Ukrainian startups, companies, and even military units can communicate effectively, both globally and locally. How can businesses reach top-tier global media? Which channels actually work in 2025? How do you start building a global communication strategy? How can communications be used to support defense efforts and strengthen societal trust? And how do you measure the real impact across industries?

Speakers will share practical cases from business and military communications, explain how PR strengthens resilience in wartime, show how to secure coverage in influential outlets, highlight the right metrics, and reveal how AI tools and LLM models are changing the game. 

The session includes live audience Q&A – a unique opportunity to gain actionable insights and ask your own questions about PR, business communication, or even military information strategies.