Iryna Batiuk

Iryna has 9 years of experience in sales, pre-sales consulting, and program management. She leads SoftServe’s Generative AI Lab — an innovation hub of more than 100 experts delivering tailored Gen AI solutions to meet specific client needs. With extensive pre-sales expertise, Iryna has managed a diverse portfolio of accounts and supported complex engagements through assessments, workshops, and end-to-end proposal and RFP development. She is passionate about technology, innovation, and sales, and how they can transform businesses.