6 Tips For Business Event Matchmaking

July 10, 2018

So, you are planning to attend IT Arena and wondering what’s the conference saving for you? In addition to four tracks hosted by the world’s best tech experts, and dozens of informative talks and meetups, you will be able to establish new partnerships and find more clients for your business. If you are an experienced conference-goer, you may have a few tips and tricks of your own on making the most out of the event; if you haven’t got such knowledge yet, do not worry – we’ve got you covered.


  1. Brace yourself

First and foremost, you have to come to the conference with the right mindset. If you want to sell your product and will act accordingly professional – you will inevitably meet success. People feel your energy, and, what is essential, they will be there to find business partners, too.

  1. Be professional

Do not start a conversation talking about the product right away, start selling when the time is right, and the person is clearly showing interest in working with you. Also, don’t forget to stock up on business cards, and follow up with the potential partners you’ve met.

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  1. Stand out

Come prepared. Know who might be in need of your work and why, what problems you are focusing on, and how to distinguish yourself from the others. The most crucial aspect of establishing partnerships is being openly passionate about your product, and so you will be able to spark the interest of your interlocutor in it, too.

  1. Divide and conquer

If you are visiting with colleagues or business partners, follow this principle. It may be sufficient for you to attend different panels and focus on various potential partners for multiple aspects of your business. Also, in such way you will be able to learn as much information from the track as possible, and then share received knowledge, and get the most out of the conference not only business-wise, but information-wise, too.

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  1. Review the agenda

Merging from what is said above, review the agenda beforehand, and make up an approximate schedule for yourself. Make sure you prioritize correctly, stay organized throughout the whole conference, and do not miss out on the opportunity to visit the networking parties. This piece of advice should be a no-brainer; however, such things may be neglected if you don’t pay particular attention to them.

  1. Make your company visible at expo zone

Nothing shows your product better than a creative conference booth. To get exposure, give away something unusual and remember, corporate pens are a thing of the past. Offer passers-by opportunities for conversations, but don’t be annoying. Most importantly, don’t forget that it’s totally possible to keep it fun and original without breaking a bank.

Keeping all of the above in mind during the conference will result in you creating strong and long-lasting business bonds, and will help you in gaining the most from IT Arena 2018.