Andrii Laba is the VP of Product Management at Simulmedia, where he leads Skybeam — a platform that makes streaming TV advertising accessible in just 5 minutes. Over 18 months, he scaled Simulmedia’s Ukraine team from 1 to 50 people while building products that transform complex systems into intuitive user experiences. An IE Business School MBA graduate (ranked #1 in his class), Andrii is passionate about strengthening Ukraine’s product ecosystem as Product Community Lead at Lviv IT Cluster, where he brings together 100+ product professionals. He also serves as a Startup Mentor at Ideas Center UCU, guiding founders through 0-to-1 product strategies.
This panel brings together product leaders to cut through the noise around AI and reveal its real impact on product management. Rather than debating whether LLMs will replace PMs, we’ll explore how they are reshaping workflows, decision-making, and team dynamics. From reimagined tool stacks and faster prototyping to evolving skill sets and hiring practices, the discussion will highlight practical lessons, missteps, and future predictions. Attendees will leave with a clear-eyed view of what makes PMs indispensable in an AI-driven world.
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