Viktor Shkurba

Viktor Shkurba is the Founder and Creative Director of ISD Group, an independent creative technology group operating at the intersection of marketing, creativity, and technology. Viktor has spent 23 years in the industry exploring how innovative, creative, or technological solutions can deliver disproportionately large results — in business, brand strength, and social impact.

Together with the ISD Group team, Viktor has created digital products, platforms, and technology solutions of varying complexity for the EBRD, Bayer, Beiersdorf, GSK, P&G, Philips, Geneva Tourism, and other international companies and organizations. Notable projects in recent years include the launch of the INZHUR Miltech fund for investment in Ukraine’s defense industry and the launch of Army+, a government app for military personnel.

Under his leadership, ISD projects have received more than 150 international awards for innovative ideas and quality of execution, including Cannes Lions, D&AD, The One Show, Eurobest, EPICA, Webby, and Effie. In 2024, Viktor joined the Cannes Lions jury and was inducted into the Ukrainian Advertising Hall of Fame for his contributions to the industry’s development.